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Most entrepreneurs and companies are in the game to make a profit – which is all good, we need people with drive who are willing to take risk and make things happen. When you get as big as Apple, there needs to be a reality check though – they need to take on a much greater role as a World Citizen, addressing poverty, reducing the gap between the rich and poor, and make a real difference, improving our world for everyone, not just people who can afford an iPhone (and still make a profit 🙂